Making of:

Campaign for the New Beetle. People from the 70's – including Brazilian celebrities from that era – give their opinion about the 2013 model.

Dulcidio Caldeira was born in Brazil and started his career in 1988. In 2000, joined AlmapBBDO. In 2005, was the country's most awarded copywriter. In 2007, was hired by BBDO/NY, where stayed for two years. In 2008, went back to AlmapBBDO to run the creative department. In 2009, Big Won Report appointed him as one of the two most awarded Creative Directors of the world. In 2010, left Almap and started to direct commercials. In 2011, Dulcidio co-wrote and shot the spot "Balloons", for MTV Brazil. The spot won Gold on Design, Gold on Craft and Bronze on Film at Cannes. According to the Big Won Report, "Balloons" was the 10th most awarded commercial of the world. In 2012, Dulcidio judged the Craft category at Cannes, D&AD and Clio. In 2013, won a Bronze at Cannes with "Guitar man" campaign for MTV. In 2014, his campaign for the New Beetle launching was elected the best of the country by Profissionais do Ano / Rede Globo – the most prestigious TV award in Brazil. In 2015, won a Bronze at Cannes with a campaign for Ducoco Sports Drink. In 2016, Dulcidio started his production company: Boiler.